2024 Advertising Rates

Big “I” Virginia - Independent Insurance Agents & Brokers of Virginia

Circulation: The Big “I” Virginia magazine reaches over 4,600 highly-targeted decision makers each quarter with timely features and association activities for professionals in the independent insurance industry; including agents, brokers, owners, agencies, and vendors; it’s the official publication of the IIA of Virginia.

Digital Version: The magazine is posted online at www.iiav.com and includes hyperlinks from ads to the advertiser’s website, including your company URL in the index section.

Blue Water Publishers also launched a IIAB News website for even more digital engagement. It features the magazine, advertiser logos and online feature content. As an advertiser, the site welcomes your insurance industry stories, product and service releases, case studies and more. Please check out IIABNews.com for more information.

Frequency & Format: Published four times per year, 40 to 56 pages – full color (CMYK), 70 lb. glossy stock, 175-line screen with saddle stitch, and 8.375 x 10.875” magazine trim size.

Ad Specifications: High resolution (300 dpi) PDF format (CMYK – no RGB or spot colors) and send to: art@bluewaterpublishers.com.

Ad Size/Dimensions/Rates: Net pricing per annum and for a single insertion.

	Width x Height	Annual	Single
Full Page (with bleed)	8.625” x 11.125”	$3984	$996
Full Page (no bleed)	7.875” x 10.375”
1/2 Page Vertical	3.5” x 10”	$2308	$577
1/2 Page Horizontal	7.875” x 5”
1/3 Page Square	5” x 5”	$1608	$402
1/4 Page Vertical	3.5” x 5”	$1304	$326
Biz Card	3.375” x 2.375”	$652	$163

Back cover and inside front cover – additional $800.00 or $200.00 ea.
Inside back cover, page 3 and 5 – additional $400.00 or $100.00 ea.
Sponsored content advertisement – additional 10%

Association member discount 10% and any additional charges will be billed to the advertiser as quoted. Discounts are available based on the volume of additional publication and insertion participation. Payments per annum, the invoice is mailed with the first issue tear sheet at time of the magazine distribution – statement (only) with tear sheet for additional insertions. Payments by credit card are subject to a 3% bank transaction fee.

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2024 Planning Calendar – Official IIAB State Association Publication:

ISSUE	SPACE RESERVED	ART DEADLINE
Spring – Mailed Mar 2024	Feb 6, 2024	Feb 22, 2024
Summer – Mailed Jun 2024	May 9, 2024	May 21, 2024
Fall – Mailed Sep 2024	Aug 6, 2024	Aug 15, 2024
Winter – Mailed Nov 2024	Oct 24, 2024	Nov 5, 2024